Some stars have a certain inimitable style and Tiffany & Co. knows this well. Named the Legendary Style campaign, the powerful women don iconic designs that have helped cement the jeweler’s status in the world of luxury. The collaborative effort between Tiffany & Co. and its creative partner Grace Coddington, who joined the brand in April this year, is a surprise for many, considering her dislike for all things celebrity. Celebrity after all is fleeting while jewelry is forever. This in turn echoes the formula Tiffany & Co. has followed in the past (the all-American company always featured models).
Clearly, the 179-year-old brand decided to embrace change because the current campaign features the likes of Oscar winner Lupita Nyong’o, model and maternal health advocate Christy Turlington Burns, model Natalie Westling and Elle Fanning. The dynamic portraits were shot by David Sims and are juxtaposed with black and white close ups of the designs on the actresses. Join us for the briefest of brief looks at the four women and their portraits for the Tiffany & Co. campaign.
Having captivated the world with her keen eye for fashion (we still can’t get over that baby blue gown at the Oscars in 2014) and confidence both on and off the red carpet, Lupita Nyong’o is a style star we look forward to when the awards season rolls around. Well, actually, we look forward to her in anything. The unexpected jolts of color in her outfits along with her undeniable star power pair well with the Tiffany T Square bracelet. Reflecting her strength and confidence, the design is an accessory that suits her to a tee.
We cannot deny that there is something magnetic about Elle Fanning that draws the eye, which may have been what made Nicolas Winding Refn cast her in The Neon Demon. Clearly, Tiffany & Co. were similarly affected y her allure. In her two portraits for the campaign, she is seen wearing the Tiffany Keys (representing a bright future) and the Tiffany Victoria that shows off the glamor that Hollywood is known for.
She may have been a major player on the runways in the 1990s (a decade that neither Fanning nor Westling will recall), but these days Christy Turlington Burns is focusing on issues she is passionate about. Her style can best be described as elegant and simple, which is reflected in her portraits. The model shows off Elsa Peretti’s Diamonds by the Yard as well as the brand new Tiffany T Square bracelets that are fitted with diamonds and set to be launched for fall/winter 2016.
A unconventional figure in the modelling biz and an avid skateboarder, Natalie Westling is a refreshing change from the ultra feminine models that have been featured in the past. With her androgynous features and care-free spirit, the model is a bold choice for to roll out the Tiffany T Two rings for fall/winter.